Restaurant franchises specialising in healthy eating typically attract customers who are environmentally aware or concerned about animal welfare and who are looking for a healthy meal at an attractive price. Food is often organically sourced and/or locally produced, with many businesses using Fair Trade and free-range products where possible. Consumers are becoming increasingly concerned about the food they are eating. More people are presenting with food allergies or sensitivities and are demanding, for example, wheat-free or dairy-free alternatives. Many customers are also weight conscious and opt to eat at a restaurant franchise specialising in healthy fare because they know they will be able to enjoy a tasty meal, snack or drink that is low in calories but high on taste. Healthy menu choices, which are filling without being fattening, can include Italian flat-bread pizza with reduced fat cheese, grilled free-range chicken breast with organic spinach salad, vegetarian nut and mushroom risotto or a fresh basil and tomato soup with wheat-free bread.
With the rapid expansion of the healthy eating restaurant franchise sector, it is clear that many consumers are demanding a fast-casual eating experience that is healthier than the traditional greasy burger and fries or fat-laden pizza. Outlets range from a “kiosk” approach on major concourses, shopping malls, rail and bus stations, outdoor events etc, through to a full “cafe” environment. This restaurant franchise opportunity has enormous growth potential and is likely to continue growing in the foreseeable future.