Posts Tagged ‘restaurant franchising’

Restaurant franchising – new legislation

Friday, July 3rd, 2009

In the future, when you eat out at a restaurant franchise in the United States, you may find some unpalatable figures printed next to the mouth-watering descriptions – the fat, sodium, cholesterol and calorie content of every choice on the menu. Will you still fancy that burger and fries if you know that it is going to “cost” you 850 calories as well as over half of your daily fat or sodium allowance?

With obesity a major health concern in the United States, maybe Americans need the truth about what they eat at restaurant franchises. After all, shouldn’t restaurant food have the same labelling standards as the food we cook in our own homes? Nutritional information on packaged foods is required under law by the Nutrition Labeling Education Act (NLEA) and much in the same way, the new Labeling Education and Nutrition Act (LEAN) will create a national standard for the restaurant industry. Up until now, various states have enforced their own standards, which has created an inconsistent, patchy and confusing set of local laws. The LEAN Act will provide a national standard through the United States and will compel restaurant franchises and other eaterie chains with at least twenty locations to display the calorie count of its food items. Chains would also be required to give customers additional nutritional information, including fat, sodium and cholesterol content. It is, however, expected that there will be some exceptions. For example, many restaurant franchises have self-serve buffets and, in such cases, the nutritional information disclosed is likely to be based upon an “average” serving. The nutritional content of multi-serve items (such as pizzas intended for two or more persons) would be on a per-serving basis.

Restaurant franchise- targetting the middle classes part 2

Friday, June 26th, 2009

A recent survey has found that approximately one in three British adults eats takeaways at least once a week, and more than three million people eat takeaways at least twice a week. Three factors drive this trend. First, human beings are fundamentally lazy and no, we haven’t become a nation of cooks, despite our obsession with TV chefs and cookbooks. Second, greater availability of quick-food outlets drives its own demand. We can’t say no when it comes to food. And third, much fast food actually tastes rather nice, often better than the stuff we cook for ourselves.

This all adds up to big business for restaurant franchises, with the potential for an even greater volume of sales. However, takeaway food typically served by restaurant franchises is notoriously unhealthy. The average takeaway contains high levels of salt, sugar, fat and monosodium glutomate – cheap and potentially addictive ingredients. As an occasional treat, this should not be a problem but when eaten regularly, such high levels of fat, salt and sugar can have a significant health impact. It can be argued that there is no reason for take away food to be so unhealthy, apart from profits from cheap ingredients. For example, healthy olive oil is expensive but unhealthy oils are cheap. The fact remains, however, that when one restaurant franchise outlet starts selling cheap to corner the market, the others have to follow suit or go out of business..

Some takeaway restaurant franchise chains are making an effort to add healthier options to their menus, but these are in the minority in the UK. So it seems there is a gap in the market for healthy fast food restaurant franchises in Britain. The middle classes have traditionally been regarded as more health-conscious and, with the number of takeaways they are consuming rapidly increasing, the time may be right for quick-food restaurant franchises to exploit this demand by offering healthier menus.

Restaurant franchise and the middle class

Thursday, June 18th, 2009

Fast food restaurant franchises are targeting Britain’s middle classes. It may surprise you to learn that the middle classes are rapidly becoming Britain’s largest consumers of takeaways and other fast foods. Increasingly busy lifestyles mean that hungry business people and other professionals are chomping their way through more pizzas, quarterpounder burgers, curries, kebabs and chips than manual labourers, shop workers and bus drivers. If you have been working hard all day, returning home at 8pm after a long commute totally shattered, phoning for a takeaway is a very tempting option.

For many people, cooking is a chore, especially in households where both partners work long hours. Anyone who works full-time will understand that planning and preparing fresh lunches and dinners seven days a week, 365 days a year, is often simply impossible. In addition, the traditionally affluent middle classes are feeling the financial pinch in these difficult economic times and fast food restaurant franchises offer cheap, tasty, value for money food, which is often less expensive than making your own meals from scratch.

Restaurant franchising ctd.

Wednesday, June 10th, 2009

Although the increasing diversity of the restaurant franchise business may in the future result in a slightly reduced market share for fast food retailers, it is not predicted that this sector will suffer markedly. Furthermore, the fact that some of the bigger names in fast food restaurant franchising are beginning to supplement their menus with “healthy” options or are offering a choice of salads instead of fries and low calorie dressings or wholemeal bread, demonstrates that they are pre-empting this trend.

As for the newer products being added to the restaurant franchising market, it seems there is room for them too. Ice cream cupcakes, cookies, pretzels and so on have a universal appeal. It is human nature, even amongst the health conscious, to desire a sweet treat. Maybe we have had a stressful day and need to cheer ourselves up, or perhaps we have something to celebrate – a birthday or passing an exam. Or maybe we have been very good, having eaten a healthy soy bean casserole lunch at one of the healthy restaurant franchises, and need to reward ourselves accordingly!