The restaurant industry has been facing difficult times recently, with the ravages of the declining economy having prompted price reductions in several ways: new items at lower prices, more small-plate and half-serving options, and more fixed-price offerings. Yet, amid such difficult times, it is the restaurant franchising businesses which are continuing to thrive. There has been a significant rise in popularity of the fast-casual healthy eating experience. Consumers are becoming more health conscious, but do not want to spend a fortune on eating out. Therefore, their primary criteria when choosing a place to eat are the quality of the food combined with value for money. They also take into consideration such factors as a great atmosphere, which is neither too formal nor too fussy, efficient friendly service and a varied menu.

The health food industry is increasing year on year and this is reflected in the fast-casual healthy concept, which is rapidly expanding throughout the country. These restaurant franchises serve nutritious yet tasty food including salads, organic steaks and burgers, risottos and soups. Vegetarian, vegan, gluten-free, dairy-free, low fat or low carbohydrate meals will often be menu options. Drinks on offer may include vitamin-packed fruit smoothies, specialist coffees, detoxes and herbal teas. Skimmed, soya and rice milks may be offered as substitutes for full-fat cow’s milk.