Although the increasing diversity of the restaurant franchise business may in the future result in a slightly reduced market share for fast food retailers, it is not predicted that this sector will suffer markedly. Furthermore, the fact that some of the bigger names in fast food restaurant franchising are beginning to supplement their menus with “healthy” options or are offering a choice of salads instead of fries and low calorie dressings or wholemeal bread, demonstrates that they are pre-empting this trend.
As for the newer products being added to the restaurant franchising market, it seems there is room for them too. Ice cream cupcakes, cookies, pretzels and so on have a universal appeal. It is human nature, even amongst the health conscious, to desire a sweet treat. Maybe we have had a stressful day and need to cheer ourselves up, or perhaps we have something to celebrate – a birthday or passing an exam. Or maybe we have been very good, having eaten a healthy soy bean casserole lunch at one of the healthy restaurant franchises, and need to reward ourselves accordingly!